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Our Journey
At Ginostone, every piece of jewellery reflects passion, creativity, and an inspiring journey of growth.
It all started humbly, with two determined sisters-in-law —
Payal Ginoya & Swati Ginoya —
who began their journey by selling jewellery from home, one piece at a time, aiming to bring beautiful designs to local customers in the market.
What started as a small home-based business driven by hard work and love for jewellery soon evolved into something greater. With each customer, every smile, and every feedback, their dream grew stronger.
Today, Ginostone has transformed into a modern jewellery brand that blends trend-forward designs with high-quality craftsmanship.
We now import premium materials and collaborate directly with trusted manufacturers to create exclusive, made-to-order designs that reflect the latest fashion trends while keeping affordability and quality at the core.
Our designs are carefully crafted to celebrate individuality, elegance, and modern style.
We believe jewellery should not only be an accessory but an expression of personality — bold, timeless, and unique.
🔥 From local market beginnings to becoming a trendsetting brand, our journey is built on dedication, family support, and the belief that beautiful jewellery should be accessible to everyone.
Welcome to Ginostone —
where every piece is designed to make you shine bright, today and always.
🌟 About Us – Ginostone Jewellery 🌟
Who We Are
At Ginostone Jewellery, we don’t just create jewellery — we craft timeless treasures that reflect elegance, tradition, and modernity.
Founded by the visionary duo Payal Ginoya & Swati Ginoya, our brand was born from a deep passion to bring high-quality demi-fine and imitation jewellery to every individual, combining artistic craftsmanship with modern design.
Our Journey
At Ginostone Jewellery, we don’t just create jewellery — we craft timeless treasures that reflect elegance, tradition, and modernity.
Founded by the visionary duo Payal Ginoya & Swati Ginoya, our brand was born from a deep passion to bring high-quality demi-fine and imitation jewellery to every individual, combining artistic craftsmanship with modern design.
Our Vision & Mission
💎 Vision – To empower individuals to express their unique style with confidence and grace.
💎 Mission –To craft jewellery that celebrates tradition while embracing contemporary trends.
• To deliver exceptional quality and affordability in every piece.
• To offer a personal experience that goes beyond a transaction, making every customer part of the Ginoya family.
Guided by our experienced mentor Rohit Ginoya, and supported by a strong family-driven team — Jigar Ginoya, Prince Ginoya, Milan Ginoya, Vivek Ginoya, Jay Ginoya, Uttam Ginoya, Monika Ginoya, Mansi Ginoya, Twinkal Ginoya, Manali Ginoya, Krina Ginoya, and the entire Ginoya Family — we believe in hard work, dedication, and creating jewellery that tells a story.
Every piece is designed with care, combining intricate design with durable materials, perfect for every occasion.
💎 Mission –To craft jewellery that celebrates tradition while embracing contemporary trends.
• To deliver exceptional quality and affordability in every piece.
• To offer a personal experience that goes beyond a transaction, making every customer part of the Ginoya family.
Guided by our experienced mentor Rohit Ginoya, and supported by a strong family-driven team — Jigar Ginoya, Prince Ginoya, Milan Ginoya, Vivek Ginoya, Jay Ginoya, Uttam Ginoya, Monika Ginoya, Mansi Ginoya, Twinkal Ginoya, Manali Ginoya, Krina Ginoya, and the entire Ginoya Family — we believe in hard work, dedication, and creating jewellery that tells a story.
Every piece is designed with care, combining intricate design with durable materials, perfect for every occasion.
Why Choose Us?
✔️ Elegant & Trendy Designs
✔️ High-Quality Demi-Fine & imitation Jewellery
✔️ Affordable Luxury
✔️ Trusted Family Business
✔️ Personal Customer Experience
✔️ High-Quality Demi-Fine & imitation Jewellery
✔️ Affordable Luxury
✔️ Trusted Family Business
✔️ Personal Customer Experience
🌟Our Story – Ginostone Jewellery🌟
Brand story
At Ginostone Jewellery, we don’t just craft jewellery — we create timeless pieces that celebrate elegance, tradition, and modernity all at once.
Founded with passion, guided by wisdom, and nurtured by a close-knit family spirit, our brand is more than just a jewellery label — it’s a legacy.
Our journey started with the vision of Payal Ginoya and Swati Ginoya, the dynamic Founders and CEOs, who dreamt of offering exquisite, high-quality demi-fine and imitation jewellery that reflects sophistication, craftsmanship, and affordability. Supported by our experienced mentor, Rohit Ginoya, we are committed to making every piece of jewellery a story of grace and empowerment.
Behind the scenes, a dedicated and talented team works passionately every day, bringing this dream to life:
Jigar Ginoya, Prince Ginoya, Milan Ginoya, Vivek Ginoya, Jay Ginoya, Uttam Ginoya, Monika Ginoya, Mansi Ginoya, Twinkal Ginoya, Manali Ginoya, Krina Ginoya — together with the entire Ginoya Family, we collaborate, innovate, and serve with heart.
Our mission is simple:
✨ To empower every individual to express themselves with unique, elegant jewellery.
✨ To offer pieces that blend tradition with modern trends.
✨ To deliver exceptional quality with a personal touch.
Join us in our journey of beauty, craftsmanship, and passion. Because at Ginostone Jewellery, it’s more than jewellery — it’s a celebration of YOU.
✨ To empower every individual to express themselves with unique, elegant jewellery.
✨ To offer pieces that blend tradition with modern trends.
✨ To deliver exceptional quality with a personal touch.
Join us in our journey of beauty, craftsmanship, and passion. Because at Ginostone Jewellery, it’s more than jewellery — it’s a celebration of YOU.
Questions?
Send us an email
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